Godrej & Whistling Woods International collaborate to launch branded music videos with the theme ‘Godrej Re Imagined’

Mumbai, June 2014: Godrej – one of India’s largest and oldest home-grown conglomerates, has collaborated with Whistling Woods International – Institute for Film Fashion & Media (WWI) to create a series of unique and innovative branded music videos. This is in continuation to the major brand campaign idea that Godrej launched in 2013 featuring Aamir Khan, showcasing innovative products with ideas that make consumers lives brighter. One of Godrej’s brand’s pillars is “Expression” and this project explores new avenues of expression for its campaign idea. This collaboration began with a theme song created by Universal Music and sung byShaan, Neeti Mohan and Shraddha Sharma. Godrej’s creative agency JWT then visually expressed this as a music video featuring stop motion photography. In the 2^nd leg of this activity, Godrej went outside to explore an outside in expression and engaged a select group of students & recent alumni from WWI to re-imagine Godrej using the song as they felt fit. The results were a series of seven music videos that showed both a great number of interpretations of the brand as well as the creativity of the students in the use of varied shooting and video making styles including 2D animation and stop motion.

 

The aim of this activity was to get the youth to re-imagine the theme of ‘Har Idea Se Zindagi Muskuraye’ and express it with their own sensibilities, thereby creating a set ofresponsive communication films that take viewers through the innovations and range of Godrej products & the plurality of their application in our daily lives. The seven short films created by Whistling Woods students, created within 3 weeks have been greatly appreciated by Godrej management as they showcase a wide variety of creative interpretations by the consumers of the brand. Godrej will be placing these films at the center of one of the largest social media activities ever undertaken by the group.

 

Shireesh Joshi, Chief Operating Officer, Strategic Marketing Group, Godrej said, “It is our constant endeavour to be at the helm of innovation not just in products we sell but also in how we express ideas in those products. As an organization we also value diversity of thought, freedom of expression, and individual growth. This tie up with the Whistling Woods Film Institute has been able to bring all of that to life. The success of this activity for us lies in the diversity of beautiful stories that showcase Godrej products by the students of Whistling Woods. At the same time they have gained experience in their craft for a purposive project. We will look to have many more similar partnerships that are a win win for both industry and academia.”

 

Meghna Ghai Puri, President, WWI said,“With both theoretical & practical education, Whistling Woods has enabled our students, who we believe are the next generation of filmmakers & media-professionals, with the ability to create in-depth, aesthetic videos that showcases Godrej’s spirit. We are glad and extremely grateful to Godrej for giving our students this opportunity. I am even happier that the students work has met Godrej’s expectations. WWI being an institution that is heavily entrenched in the film industry, we have continually been looking for opportunities to strengthen our industry connect in the Media & Communication space. Having collaborated with Cadbury’s, Pepsi, Leela and several NGOs already, this collaboration with Godrej is one of the major milestones in WWI’s continuing endeavour to create the next generation of Media & Entertainment industry professionals.”

 

RK's successor to be launch soon

     Armaan Jain will soon make his acting debut with newcomer Deeksha Seth with first-time director Arif Ali's "Lekar Hum Deewana Dil". As the number of fresh faces in Bollywood continue to rise, he wishes them all luck.

"There are a lot of youngsters... around 10 to 15 of my age group and doing same genre of films. I believe in healthy competition. I hope we all work hard and have healthy competition. Hopefully, people accept my first film first and we all grow together," the 23-year-old told IANS in a telephonic interview from Mumbai.

He has in fact, worked with two former assistant directors Sidharth Malhotra and Varun Dhawan, who are now successful actors, and says that he bonded with them too while assisting filmmaker Karan Johar on "My Name Is Khan".

"I was an intern. I was the younger one. Sidharth and Varun had done the whole film. I had joined towards the end of the schedule which was in Mumbai. I got to spend a little bit of time with them during shooting schedule. It was great bonding with them," said Armaan.

While he feels he is too young to explore the filmmaking part of the industry, he is not against it.

"When I started assisting, I wasn't aware of how films are made, what happens. Once I got involved with technicals, I started making short films. I used to try and get my hands into editing. I directed short film to understand the craft practically also. My main concentration is to get this film right and act for now. Definitely at some point of time, I would love to direct a film. I love editing as well," he said.

The cousin of actor Ranbir Kapoor has also shown interest in RK Films, the banner established by his late grandfather and actor-filmmaker Raj Kapoor.

"I haven't thought of so much. My first film has not even released. But at some point, if my uncles or Ranbir do (revive the banner) and if they want to involve me in some way, I would be honoured to do so, he added.

Vidya to start film promotions of Bobby Jasoos from Hyderabad

Vidya Balan wants to go back to the city where it all started for Bobby Jasoos.

The actress, who will start city tours to promote her upcoming film wants to visit Hyderabad first as she strongly feels what Kolkata was to Kahaani, Hyderabad is to Bobby Jasoos.

Vidya Balan plays a female detective in Bobby Jasoos

Vidya's spokesperson shares "It was Vidya's suggestion to start city tours from Hyderabad. She is keen to go back to the city.".

Hyderabad is almost like a character in the film which was shot extensively there. The flavour of the city has been beautifully captured and is almost rendering to the script.

The dressing, diction the historic places have all been imbibed.

The cast and crew will be visiting Hyderabad for a day, but Vidya is keen to visit the places where she shot and relish food of particular food joints during her stay there.

Bobby Jasoos is about a story of a girl whose sole ambition is to become the No 1 detective in Moghulpura, Old City Hyderabad. Directed by Samar Shaikh, the film is set to release on July 4.

(Courtsey: INDIATODAY )